Travel industry has already laid hands on online applications and online systems which creates high impact on travelers with all day access to services. As a result, travel sites tend to get more and more customer generated content. Information Extraction converts these content into valuable information.

Information Extraction is not just text understanding. It is used to analyze the text and locate specific pieces of information in the text. It is one of the most prominent techniques currently used in Text Mining that can automatically process unstructured and semi-structured machine-readable documents. Extracted information can be used to personalize customers according to their interests and recommend travel related products and packages according their interests.