Optimization can be defined as, finding alternatives with the most effective and highest reachable performance under given constraints by maximizing desired factors and minimizing undesired ones. CodeGen research has it’s main optimization goals wrapped around travel domain which includes algorithm optimization based on Machine Learning and Artificial Intelligence.

Optimization together with web analytics such as website traffic and conversion rates and user behavior can make smart decisions to present accurate results to cater user specific requirements. Revenue management algorithms, negotiation, Natural Language Processing(NLP), and optimization of advanced algorithms of semantic analysis are widely available research interests in travel domain. Search Engine Optimization(SEO) is also stepping into the travel industry to maximize the user experience with indexable web content and mostly web analytics, such as user behavior.